These are some pretty okay knockoff cheetohs.The flavor is really very close, they're exceptionally cheesy for having no dairy products. Though, like most things produced with pea protein, it has that dried pea flavor after taste, like wasabi peas minus the wasabi. It's not bad, but it's there, so if you don't like that, you probably won't like these.The pieces are smaller than puffs but larger than crunchy for the most part, and the texture is right between the two. Much less airy and soft compared to puffs but nowhere near as hard as crunchy cheese curls.The packages are TOUGH. They're almost impossible to open 'normally', you pretty much have to either tear the end down the crinkle-cut edge, or use scissors to open them. It's a mild annoyance.They're more than a little spendy too, at $3 a package from the 12 pack at the time of writing, you're getting a single 1oz serving for that price. It essentially comes down to how much the buzzword list is worth to you.